How to Get Verified On INSTAGRAM
Want to know how to get verified on
Instagram? There are six simple steps to submit an Instagram verification
request and get the coveted blue checkmark.
If you want to know how to get verified on Instagram, you’ve
come to the right place. In this guide, we’ll tell you how to apply for that
coveted blue badge (that’s the easy part) and provide some tips to help you
qualify (that’s the hard part).
Don’t have time to read? Watch our video that will show you how
to get verified on Instagram:
What does Instagram verification mean?
Instagram verification is how you prove that your Instagram
account is the authentic presence of a notable public figure, celebrity, or
global brand.
You’ve probably seen plenty of verification badges around. As
with Twitter, Facebook, and, yes, Tinder, the little blue checkmarks are meant
to indicate that the platform has confirmed the account in question is
trustworthy, or at least they are who they say they are.
These badges are designed to make the real accounts stand out so
that Instagram users can be sure they’re following the right person or brand.
They’re easy to spot in search results and on profiles, and they convey
authority.
It’s easy to see why verification badges are also a coveted
status symbol. They’re rare, and exclusivity lends a certain amount of
prestige—which may or may not translate to better engagement.
That said, Instagram is clear
that verified accounts (just like business accounts) don’t get special
treatment from the Instagram algorithm. In other words: if it is true that
verified accounts earn higher engagement on average, it’s because they’re
posting great content that resonates with their audience. That said, Instagram
is clear that verified accounts (just like business accounts) don’t get special
treatment from the Instagram algorithm. In other words: if it is true that
verified accounts earn higher engagement on average, it’s because they’re
posting great content that resonates with their audience.
Who can get verified onInstagram?
Anyone can request a verified badge on Instagram. However,
Instagram is notoriously picky (and in many ways mysterious) about who gets
verified. So, if you’re running an account that’s right on the cusp of
“notable,” how do you know if you meet the criteria?
Just because you have a blue checkmark on Twitter or Facebook,
for instance, doesn’t guarantee you’ll get one on Instagram.
Instagram is blunt, saying that “Only some public figures,
celebrities, and brands have verified badges on Instagram.” In other words: it
“only accounts for a high likelihood of being impersonated.”
Here is what we do know about eligibility.
First, you must adhere to the
network’s Terms of Service and Community Guidelines. On top of that, your
account must meet each of these criteria:
·
Authentic:
does your account represent a real person, registered business, or brand? You
cannot be a meme page or a fan account.
·
Unique:
only one account per person or business can get Instagram verified, with
exceptions for language-specific accounts.
• Public: private Instagram accounts do not qualify for verification.
·
Complete:
do you have a complete bio, profile photo, and at least one post?
·
Notable:
this is where things get subjective, but Instagram defines a notable name as
one that is “well-known” and “highly searched for.”
If you’re relatively confident you meet these criteria, or you
just feel like rolling the dice, it’s time to go ahead and verify your
Instagram account.
Can you get an Instagram verification badge without being
famous?
The good news is: You can!
As long as you can check off all of the criteria listed above
and provide proof of “notability” (i.e. show that person, the brand,
organization, publication, or pet your account represents is in the public
interest), you can get verified on Instagram. Technically, follower count is
not a criterion when it comes to Instagram verification.
How to apply to getverified on Instagram: 6 steps
The verification process on Instagram is quite simple:
1.
Go to your profile and tap the hamburger icon in the top
right corner
2.
Tap Settings
3.
Tap Account
4.
tapTap Request Verification
5. Fill in the application form.
0. Your legal name
1. Your “known as” or working name (if applicable)
2. Select your category or industry (for example
blogger/influencer, sports, news/media, business/brand/organization, etc.)
3. You also need to submit a photo of your official
government ID. For individuals, that could be a driver’s license or passport.
For businesses, a utility bill, an official business document, or tax filings
will do.
6. Tap Send.
According to Instagram, after their
team reviews your application, you’ll receive a response in your
notifications tab. Because of historical and ongoing issues with scammers,
Instagram is very clear that they will never email you, ask for money, or
otherwise reach out.
Within a few days or a week, you’ll
receive a direct yes or no. No feedback or explanation.
Tips to get verified onInstagram
So, yes, anyone can apply for verification on Instagram. But getting
approved is a lot tougher.
We’ve gone ahead and compiled all the best practices that will
maximize your chances of success as you move forward with your quest to prove
your brand’s noteworthiness.
Don’t try to buy a verification badge
We’ll get this one out of the way first: that guy in your
comments who says his friend works for Instagram? Please do not give him money.
The same goes for any third-party app or random account that
offers “full refunds.”
The same goes for an account that DMs you because they want to
sell you their badge because they “don’t need it anymore.”
Instagram scammers know that people and businesses feel outsized
emotions about the blue check, and some are pretty effective at appearing legit,
so stay on your guard. And remember that Instagram will never request payment,
and will never contact you.
Tl;dr: The only way to get verified is through the official form unless
you are Jennifer Aniston (in which case, scroll down to Tip
#7: Work with an agency or publicist, or maybe stop reading this article
entirely because you’re doing great!).
Monitor for impostor
accounts
If you’re struggling with persistent unauthorized, fake, or fan
accounts impersonating your brand, then we have good news for you. You’re a
prime candidate for verification on Instagram. After all, distinguishing real
accounts from fake ones is verification’s stated purpose.
Your
annual social media audit should make it clear whether impostor accounts are a
problem for you. You’ll want to monitor and document these accounts using a
social media monitoring tool like Zerofox’s Hootsuite integration.
Get more followers
Look, we don’t have the numbers but it honestly feels sometimes
like you need a ridiculous number of followers to get verified. There is no
evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does
not imply causation after all?
What is more likely is, that as people or brands get more
noteworthy on and off Instagram, follower counts rise alongside.
If you want to hedge your bets and play it both ways—chicken and
egg—here’s some inspiration for how to get more Instagram followers.
Pro Tip: Just don’t try to take a shortcut
and buy your Instagram followers. (Plus, breaking the Community Guidelines and
then asking
Instagram to examine your account is a very effective way to get
your account shut down.)
Delete any cross-platform links in your bio
In what some might call a slightly petty move (we would never
dare), Instagram insists that verified accounts can’t have so-called “add me”
links to other social media services in their Instagram profiles. You can
include links to your website, landing pages, or other online properties, just
definitely don’t link to your YouTube or Twitter account.
On the other hand, if you have a blue checkmark on your Facebook
profile but not on your Instagram account, the Instagram Explore page to
link to your Instagram account from your
Facebook page to help prove your authenticity.
Be highly-searched for
Social media is all about serendipitous, organic discovery (this
is what the Instagram Explore page is for, anyway—and making it big
there can have a real impact on your engagement and follower count).
But when it comes to verification, Instagram wants to know if
people care about you enough to tear themselves away from the seductions of the
feed and spontaneously type your name into the search bar.
While Instagram doesn’t provide analytics on this data,
we’d put money on the fact that Instagram’s verification team does have access,
and will check up on how often users are searching for you. This leads us to
our next point…
Apply when your name is in the news
Google yourself. Has your brand been featured in multiple news
sources? Did a recent press release or white paper get picked up? Do you have a
sound bite or a profile in a major international publication? Paid or
promotional content does not count.
If PR hasn’t been a priority for your brand thus far, you might
have a more difficult time proving how “notable” you are. Especially because
there’s no place to submit your proof: Instagram does its research, so it’s up
to you to make sure your news is above the fold and impossible to ignore.
If you’ve recently experienced a windfall of attention, or
you’re planning a big announcement, think about capitalizing on it and applying
for that checkmark while your name is hot.
Work with an agency or publicist
If you have the budget and the ambition, hire a reputable
digital agency that has access to Facebook’s Media Partner Support tools. Your
publicist or agent will be able to submit requests to claim usernames, merge
accounts, and get accounts verified through their industry-only portal.
Is verification guaranteed? Of course not. But a request from an
industry professional through the Media Partner Support panel carries more
weight and distinguishes you from the crowd.
Be honest
This tip should be a no-brainer, but because the consequences
are dire we feel compelled to highlight it. For your application to be
verified, you have to be truthful above all else.
Use your real name. Choose an appropriate category. Don’t
falsify any government documents.
If you stretch the truth anywhere in your application, Instagram
says that it will not only deny your request but may delete your account
as well.
Make sure your profile and bio are complete and effective
Instagram’s listed requirements for verification (a bio, a
profile pic, and one post? really?) are a low bar. You don’t just want to meet
it. You want to hurtle over it.
Optimizing your Instagram bio will not just impress the
verification team when they come to check you out, but can pay ongoing
dividends in the form of new followers and conversions.
If you’re turned down the first time, try again
If, after all your hard work, Instagram comes back with a
rejection, embrace the opportunity to zero in on your goals and redouble
your efforts.
Hone your Instagram strategy, build a dedicated following,
and earn buzz off the platform as well.
And then, whether you wait the 30 required days or spend a few
fiscal quarters hitting your KPIs, you can apply again.
How to stay verified on
Instagram
Once
you’ve earned your badge, how do you keep it? It’s pretty simple. Instagram
verification seems to be awarded in perpetuity, even if you’re no longer doing
the thing that made you “notable.” But here are the hard and fast rules.
Keep your account
public
A public, unlocked account is necessary to apply for
verification, and necessary to stay verified.
Play by the rules
Flouting
Instagram’s Terms of Use and Community Guidelines will get any account disabled
or deleted, but with great power comes great responsibility. Verified accounts
don’t get a free pass on being ethical, authentic, and upstanding members of
the community.
Getting verified is
just the start
The rules require an absolute bare minimum of activity to keep
your Instagram verification badge: a profile picture and one post. We don’t
recommend doing less than that. We recommend doing way, way more.
Take
advantage of your new blue seal of authority, nail your Instagram strategy, and
get posting engaging content for your audience. Brands don’t live and die by
the checkmark alone.
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